This can be a challenging topic.
My business sustains itself by having Tasting Parties. If I do not have any Tasting Parties booked, I cannot find future hostesses or consultants. Most people like to party on the weekends. But in the summer time, the majority of us go away on weekends. So how can I keep my business running, when everyone is gone away?
One idea is to encourage hostesses to book their parties during the week. It's only a couple of hours and if you get started by 630-7pm, you can have the guests home and in their beds by 10. Keep it quick and simple.
If you can get a weekend booking, make it a couples party. Have the host couple tell their friends to bring a piece of meat. I provide an array of rubs and marinades and the guests can dress their own meat. I also bring a couple of salad dressings and our signature dips (fruit and veggie). The men BBQ and the women shop. We play games, and it is a lot of fun. I have repeat couples that book every summer. And when the guests see how much fun the party is, the want to have their own.
Another idea is a $1000 party. Call up 10 customers and challenge them to collect $100 in orders. $100 is not a lot, especially seeing as they will probably need to order some things themselves. The 10 x $100 will add up to a $1000 party. Give each customer 10% of whatever they collected in free products. Divide up the remainder of the hostess benefits and draw names to see who will receive what.
How about a Boxing Day sales in July? Offer your own special. Example: spend $75 and choose 1 cookware item at 25% off.
Open Houses are always quick and easy.
Take your products to the lake with you. Especially with my products. Take them along and make quick and easy camping recipes.
The most important thing to remember is BE CREATIVE. People host parties because they are FUN! Take the time to make your guests feel special and everyone will want to book with you.
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3 comments:
Hey Diva! I LOVE the idea of the 10 customers/$1000 party idea. Have you done it before? I'm going to call my customers but might also send an email. How would you word the email?
You rawk!
A personal phone call to each one would be the most effective way to get your 10 people on board. People are less inclined to say NO when they are speaking to you directly. Plus, the enthusiasm from your voice will encourage them to want to participate.
If absolutely need to do an email, do a personal email addressed to each one. I know I read and pay attention more to the emails that are addressed to me specifically, as apposed to the mass emails.
My email would read something like..
Hi Golf Henhouse,
As one of my top 10 customers, I have a special offer for you.I know summer time is a crazy busy time of year for everyone, so I want to make it as easy as possible for you to earn some products for free.
All I need you to do is collect a minimum of $100 in orders and submit it to me by ____. If you can do this, you will receive 10% of what ever you sales you collect in free products, and receive some of the additional hostess benefits.
How does that sound? Please let me know if you are interested in securing one of the 10 spots for this promo?
That is just off the top of my head as to what I would write.
Good luck and let me know how it goes.
Thanks very muchly, I will try that!!
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